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FAQ: Creating and setting up links

Which search-engine-marketing terms may I bid on?

You may bid on any term, as long as it is not trademarked or branded by Hotwire. Bidding on misspellings of trademarks or brand names is also prohibited.

Examples of keywords you cannot bid on:

  • Hotwire
  • Hotwire.com
  • Hot-fares
  • Hot-rates
  • 4-star hotel for a 2-star price

Please contact us if there is any question about whether or not you can bid on a term. We are happy to help you.

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